SEO in Edinburgh
Edinburgh is comparatively well organised online, so the easy wins are gone
30% of the 3,149 Edinburgh businesses we list publish opening hours, which is high for the UK. The basics are widely done here.
That means the free fixes will not move you far, and a retainer starts to make sense in a way it does not everywhere. The work becomes pages worth ranking, genuine reasons for other sites to reference you, and steady review collection.
It also means being sceptical of anyone selling you the basics as if they were a project. If your categories and hours are already right, that part is done.
Which trades in Edinburgh leave the most unanswered
Completeness is not spread evenly across Edinburgh. Car repair & MOT are the worst for it: only 9% of the 131 we list publish opening hours, and 29% have no phone number recorded either. Cafes do best at 41%.
That matters because the searches are different. Somebody looking for car repair & mot is usually deciding now, and an unanswered "are they open" is where they leave. Somebody researching cafes will often read for a while before contacting anybody.
The cheapest work in Edinburgh is therefore not more pages. It is completing what is already published: hours that are current, a phone number that is present, and a primary category that matches what you actually do. 70% of businesses here have not done the first of those.
Where in Edinburgh the gap is widest
Edinburgh is not one market. Across the 8 areas where we hold enough listings to compare, Sighthill/Gorgie has the most businesses with no website at 64% of 127, and Inverleith the fewest at 44% of 128. Where you trade inside the city changes who you are actually competing with.
| Area | Listed | No website | Publish hours |
|---|---|---|---|
| Sighthill/Gorgie | 127 | 64% | 26% |
| Southside/Newington | 236 | 57% | 41% |
| Portobello/Craigmillar | 96 | 55% | 22% |
| Leith Walk | 137 | 54% | 50% |
| Morningside | 203 | 48% | 45% |
| Leith | 135 | 47% | 40% |
| City Centre | 830 | 45% | 30% |
| Inverleith | 128 | 44% | 35% |
Areas are ONS ward names, which is how the underlying data records them rather than how anybody says them out loud. Only wards with at least 40 listings are shown, because below that a single business moves the percentage several points.
What we hold for Edinburgh
3,149 businesses, of which 946 (30%) publish opening hours and 1,208 have a phone number recorded. The trades break down like this:
Businesses here with no website on record
Real listings from this directory. A number is easier to dismiss than a name. If one of these is yours and we have it wrong, the listing has a link to correct it and correcting it is free.
What you get
from £350/momonthly, cancel whenever · first changes live in week oneOngoing work on the things that decide whether a local business appears when somebody nearby searches for what it does.
We reply by email and read every enquiry ourselves. Nothing is charged from this page.
Before you buy anything: if your Google Business Profile has never been set up properly, that is almost always the bigger change for the smaller invoice. We fix those for £149, one off. What that covers.
If the job is bigger than this
The prices above are where each service starts, and they cover what most small businesses need. Larger jobs get quoted properly rather than squeezed into a package: multiple locations, booking or payments, a shop, a rebuild that has to keep its existing rankings, ongoing work across more than one service, or anything where the answer depends on what you already have.
Tell us what you are trying to do and we will come back with a scope and a fixed price, or say plainly if we are not the right people for it.
Ask about custom pricing for EdinburghQuestions
- How many businesses in Edinburgh have a website?
- Of the 3,149 we list in Edinburgh, 1,466 have a website recorded and 1,683 do not — 53% with none. Counted from this directory, sourced from OpenStreetMap, so treat it as a floor.
- What does seo agency cost in Edinburgh?
- from £350/mo, monthly, cancel whenever. Ongoing work on the things that decide whether a local business appears when somebody nearby searches for what it does.
- How much does SEO cost in the UK?
- Ours starts at £350 a month with no minimum term. Across the market you will see £300 to £600 for a small local business, £1,000 to £3,000 for national terms, and agencies who will not talk below £2,000. The number matters less than what is inside it: ask how many hours it buys and what gets done in them.
- How long before it works?
- Google Business Profile changes can move within days to a few weeks. Organic rankings on a competitive term take months, because they depend on Google recrawling and re-trusting the site, and that is not on your schedule. Anyone offering page one in thirty days is targeting phrases nobody searches, or is about to do something you would not want done to your domain.
- Can you guarantee first place?
- No, and treat a guarantee as disqualifying. Nobody outside Google controls the index. What can be committed to is the work, a plan you can read, and reporting that shows what changed.