Google Ads in Edinburgh
Edinburgh is a competitive auction, so the landing page decides it
47% of the 3,149 businesses we list in Edinburgh already have a website, which is a reasonable proxy for how many could be bidding against you. In a market this developed, clicks cost more and the difference between accounts is rarely the bidding.
It is what happens after the click. An ad that promises one thing and lands on a general homepage wastes money you have already spent, and it is the most common fault we see in small accounts.
Realistically, expect to spend a month finding out what an enquiry costs here before deciding whether to scale. Anyone who quotes you that number in advance is guessing.
Where the auction in Edinburgh is crowded and where it is not
Not every trade in Edinburgh costs the same to advertise in. Dentists are the most established online here, with 74% of the 117 we list holding a website. Hairdressers & beauty are the least, at 27% of 646. Whoever has a site is who can plausibly run a campaign against you.
A gap that wide usually shows up in what you pay. Expect dentists to be the more expensive auction in Edinburgh and hairdressers & beauty to be the cheaper one, though volume in the cheaper trade will be lower to match.
Either way this is an estimate from who is present, not from auction data. The only way to learn what a click actually costs in Edinburgh is to run it for a month with conversion tracking on from the first day, which is why we set that up before spending anything.
Where in Edinburgh the gap is widest
Edinburgh is not one market. Across the 8 areas where we hold enough listings to compare, Sighthill/Gorgie has the most businesses with no website at 64% of 127, and Inverleith the fewest at 44% of 128. Where you trade inside the city changes who you are actually competing with.
| Area | Listed | No website | Publish hours |
|---|---|---|---|
| Sighthill/Gorgie | 127 | 64% | 26% |
| Southside/Newington | 236 | 57% | 41% |
| Portobello/Craigmillar | 96 | 55% | 22% |
| Leith Walk | 137 | 54% | 50% |
| Morningside | 203 | 48% | 45% |
| Leith | 135 | 47% | 40% |
| City Centre | 830 | 45% | 30% |
| Inverleith | 128 | 44% | 35% |
Areas are ONS ward names, which is how the underlying data records them rather than how anybody says them out loud. Only wards with at least 40 listings are shown, because below that a single business moves the percentage several points.
What we hold for Edinburgh
3,149 businesses, of which 946 (30%) publish opening hours and 1,208 have a phone number recorded. The trades break down like this:
Businesses here with no website on record
Real listings from this directory. A number is easier to dismiss than a name. If one of these is yours and we have it wrong, the listing has a link to correct it and correcting it is free.
What you get
from £300/mo + spendmonthly, cancel whenever · live within a weekSearch campaigns on the terms people use when they are ready to buy, with tracking set up so you can see what an enquiry actually costs.
We reply by email and read every enquiry ourselves. Nothing is charged from this page.
Before you buy anything: if your Google Business Profile has never been set up properly, that is almost always the bigger change for the smaller invoice. We fix those for £149, one off. What that covers.
If the job is bigger than this
The prices above are where each service starts, and they cover what most small businesses need. Larger jobs get quoted properly rather than squeezed into a package: multiple locations, booking or payments, a shop, a rebuild that has to keep its existing rankings, ongoing work across more than one service, or anything where the answer depends on what you already have.
Tell us what you are trying to do and we will come back with a scope and a fixed price, or say plainly if we are not the right people for it.
Ask about custom pricing for EdinburghQuestions
- How many businesses in Edinburgh have a website?
- Of the 3,149 we list in Edinburgh, 1,466 have a website recorded and 1,683 do not — 53% with none. Counted from this directory, sourced from OpenStreetMap, so treat it as a floor.
- What does google ads management cost in Edinburgh?
- from £300/mo + spend, monthly, cancel whenever. Search campaigns on the terms people use when they are ready to buy, with tracking set up so you can see what an enquiry actually costs.
- How much should I spend on Google Ads?
- For a local business, meaningful testing usually starts around £300 to £500 a month of ad spend on top of the management fee. Below that there is rarely enough data to tell what is working from what is noise. If a customer is worth £40 to you and clicks cost £3, the arithmetic is difficult; if a customer is worth £400, it is straightforward.
- Is Google Ads better than SEO?
- They answer different questions. Ads produce traffic the day the campaign goes live and stop the day you stop paying. SEO takes months and then keeps working. If you need enquiries this month, ads. If you are building something over a year, SEO. Most businesses that can afford it run both, with ads carrying the early months.
- Who owns the ads account?
- You do. It is set up in your name with your billing, and we are added as a manager. If you stop working with us the account, the history and the conversion data stay with you. Agencies that run your ads inside their own account are holding your data hostage.